The Instagram algorithm.
Those three little words rattle around the blogosphere constantly and confuse even the most seasoned user of the photo sharing platform.
Since Instagram launched in 2010, it has changed its newsfeed from a chronological format (where each post displays in time order) in favour of its infamous algorithm, which claims to organise users feeds based on what it thinks will be of interest.
The premise of the algorithm is actually a pretty good idea. A personalised newsfeed of all the photos you’ll probably like most, based on what type of content you tend you engage with, which profiles you spend the longest looking at and commenting on and what’s popular with other users.
London at Christmas time is simply unmissable in my opinion.
The city goes all out with decorations, twinkling lights and spectacular festive displays.
But if you’ve only got a day and want to experience a little bit of everything festive – Christmas markets, shopping for party outfits, incredible food and beautiful views, then you’ll need to stick to just one area to save on travel time.
And I’ve got just the place for you.
Instagram started out with a relatively simple premise.
A picture tells a thousand words, so why not have a social media site that communicates with photographs?
In the humble beginnings of the platform, people would post grainy pictures of their breakfast (I partly blame the rubbish iPhone cameras at that point), nights out and maybe a new outfit they’d recently bought.
Well, I am speaking from experience.
But today, Instagram is a very different landscape.
Now I won’t lie to you here and profess I’m the queen of productivity, because this is most definitely not the case.
I procrastinate far too much and seem to have made a habit out of causing myself more stress by not using free hours to catch up on work and be productive. Instead I use them to watch YouTube videos and get lost in the minefield of Twitter.
But hey, we all do it.