In addition to being a blogger and event organiser, I also manage the blogger outreach and PR for a number of fashion, beauty and lifestyle clients. With over four year’s experience in the PR world, including developing a media outreach strategy for an international travel company from scratch – which went on to amass over 39 pieces of national coverage and 122 pieces of online coverage over a six month period, I know what it’s like to start from the beginning. I work with independent and upcoming brands on a bespoke media strategy, writing press releases, contacting relevant journalists and distributing information for upcoming articles.
Following this, I also recognise what working with bloggers can bring to a brand’s image and positioning – and having run this site since 2011, I have personal experience and contacts within this now very saturated industry. It can be a bit of a minefield finding bloggers who align with your values and so having insider knowledge of the community definitely helps in this regard. I work with brands to develop an on-going blogger outreach strategy which values the importance of maintaining blogger creativity, while still engaging with the large followings that influencers have.
Services I offer
– Instagram Management
– Blogger Outreach
– Event Organisation
– PR/Media Strategy Development and Implementation
Current Clients
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GoSend
GoSend is on a mission to change the face of international delivery, making it easier, simpler and quicker to shop U.S brands, sales and deals – as though you’re in the Big Apple yourself for a spree! They grant each member with a U.S locker address (in the tax-free state of Delaware – so no extra tax has to be paid) so you can shop and ship without having to pay extortionate prices. Once you’re happy with your shopping spree, you can have the entire locker shipped out to you in the UK (or anywhere around the world) for unto 80% less the usual cost of international postage. The brand is popular with bloggers around the world, who are each eager to get their hands on some of the top U.S beauty releases – that usually, aren’t available elsewhere.
I work with GoSend on a monthly basis, reaching out to influencers, managing their Instagram feed and putting together launch events in the UK – sourcing the venues, catering and the invitees. I also liaise with media in the UK on their behalf, securing coverage and organising press reviews.
Type: Events, Blogger Outreach, PR and Instagram Management.
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jewelleryBox.co.uk
Jewellerybox is an online accessorises retailer, on a mission to show the world that you can buy real jewellery at ‘costume jewellery’ prices. In other words, you don’t necessarily want your fingers to turn green after wearing your new ring for a couple of hours, but you also don’t want to take out a mortgage in order to accessorise your outfits. The site offer 8,000 pieces of sterling silver and 9ct gold jewellery – sending out over 10,000 orders per week on average to over 100 countries.
I was brought in to implement a PR and blogger outreach strategy, ensuring that their key message could spread as far as possible. I also re-designed their Instagram page and continue to manage it on a daily basis, with a focus on growing their reach and creating consistent, engaging content which reflects their brand values. I doubled the page’s following within one month of taking it over and schedule three posts per day.
Type : PR & Blogger Outreach consultancy, Instagram day-to-day management and scheduling.
Previous Clients
Hostelling International
Hostelling International offers a network of clean, high quality and safe hostels, all over the globe. They pride themselves on creating a ‘global community’ rather than simply just offering a ‘bed’, with an online network of like-minded travellers and ‘live like a local’ destination guides. When I arrived, they didn’t have a media strategy in place, so I was asked to devise something suitable for a six-month period. Although this meant starting from scratch in a very saturated travel industry, I went on to secure coverage in publications such as The Guardian, The Independent, The Telegraph and The Daily Mail, in addition to a number of online outlets.
I also encouraged the brand to actively begin engaging with the developing blogging community (then, it was 2012 – when they weren’t as recognised as they are now), which they were keen to do. Along with two other team-members, we co-ordinated the Big Blog Exchange, which aimed to engage with bloggers and young people all over the globe. The premise was to offer 16 bloggers the chance to swap lives, for ten days simultaneously, with another blogger in another part of the world.
We held a competition, which generated 37,000 likes on Facebook alone – along with 3,000,000 impressions on Twitter, whereby bloggers could pledge why they should take a spot on the trip. I was responsible for devising each blogger’s itineraries for the duration, manage social media, act as a point of contact for the bloggers and producing press releases. Overall, the project was a resounding success – winning ‘Best Marketing Campaign’ at the British Youth Travel Awards and being shortlisted for a World Tourism Organisation Award.
Type: full time contract in blogger outreach, digital marketing projects and PR.
Testimonials
“Working with Scarlett on a daily basis is always a pleasure, she is highly organised, knowledgeable and professional. Scarlett has done a fantastic job redeveloping and growing our Instagram page increasing both our engagement and overall reach. She plays a key role in assisting with our successful blogger outreach programme, carefully choosing influencers to represent jewellerybox and developing ongoing relationships. She constantly presents new and original ideas and suggestions to us as a brand focusing specifically on our requirements while also considering our overall outreach and target audience meaning we have many exciting things in the pipeline! Attending events such as the #BloggersFestival organised by Scarlett London have been a great opportunity for us as a brand to connect with both bloggers and brands. These events are always fantastically organised with excellent communication pre, during and post event. jewellerybox have not only attended events organised by Scarlett but we have also worked together to create personal events which have all been a huge success. We continue to be impressed by her attention to detail and her ability to consider and remember everything! During our time working with Scarlett I have developed a professional working relationship and also a friendship. We have many new projects coming up and are delighted to have Scarlett involved in the future of jewellerybox. We would without doubt highly recommend Scarlett and the services that she offers.”
– Gemma jewellerybox.co.uk
“Scarlett is phenomenal. Our company, GoSend, is located in the United States, however our customer base is primarily in the UK. Scarlett has become a fundamental liaison between our company and our customers overseas. From helping us with marketing, PR, and event planning, to social media revamping, influencer relationship facilitating, and so much more. Scarlett does it all. She is smart, creative, hands on, and is always looking for new and innovative ways to build brand awareness and increase customer acquisition.”
– Sarah GoSend.com
Careers
There is currently a vacancy at Scarlett London Digital.
Marketing & Events Assistant
This is a very varied and unique role which would suit someone who loves social media, the world of blogging and digital platforms, but who is also willing to learn and build a really interesting and exciting position for themselves. Scarlett London Digital is a new and evolving company and needs to take on an assistant to eventually manage the daily tasks and assist with the growth of the business. Daily duties would include managing event logistics, bringing on board key sponsors, managing social media channels, copywriting, sourcing props, liaising with clients, implementing blogger outreach strategies and reaching out to targeted influencers and bloggers.
Required:
– Qualifications/degree in English, Media, Journalism, Business or Marketing.
– A passion for writing and all things social media.
– Computer literate and quick to learn.
– Full of ideas and able to juggle a number of tasks.
– A knowledge of the blogging and vlogging industry.
– You need to be persistent, hard-working and hungry for a new challenge.
– Excited about the prospect of where this role could lead.
– Experience in PR, Events or Marketing would be a bonus!
This is a paid full-time role based in Bedford. The applicant would need to be able to drive/get to Bedford easily on a daily basis.
Please send your CV, covering letter and three names of your favourite bloggers or vloggers to contact@scarlettlondon.com
Contact
To contact me to enquire about any of the above services, please email – contact@scarlettlondon.com