For Him: Crew Only Navy Will Do

I rarely look at my Google Analytics to be honest, but a recent trip to their very complex website revealed a new feature – the Demographics section, which gave away a crazy amount of information on the kinds of people that tune in to scarlettlondon.com on a daily basis. Rather than just location (which is the only information I’d been privy to until this moment), this new section showed the age ranges, hobbies and most interestingly – gender.

I guess I’d kind of just expected that the content on my site dictated that the majority of my readers would be women. The comments I get, the emails I get and tweets I receive are mostly women, so I thought this was a reflection of my audience in general. So, I was surprised to see that almost 40% of those reading this month were indeed male. Hello to all you ‘males’!

This new discovery set about the thought process that perhaps I ought to start catering for my readers. The first thing you’re taught in journalism is to ‘write for your readers’ – and until then, I thought I had been doing so. Of course, my main focus will always be women’s lifestyle – because it’s what I love writing about, but I figured it wouldn’t hurt to introduce a monthly feature ‘for him’.

To kick things off I thought I’d focus on men’s fashion – and so I collaborated with Crew Clothing as part of their ‘Sometimes Only Navy Will Do’ campaign on an outfit post. Crew have some amazing, high quality pieces – especially shirt wise, so if you’re looking for early Valentine’s present inspiration, I’d definitely head on over there.

Since I’m not a regular wearer of men’s fashion myself, I roped in my boyfriend David to model Crew’s new Navy Rugby shirt….