The New Look Fashion Lounge was probably one of the many highlights surrounding London Fashion Week for me this season. Packed to the brim with some of my favourite bloggers, tasty treats, jewellery, clothing and a photo booth, it was the perfect place to unwind, take a step back from the manic environment of Freemason’s Hall and Somerset House and relax.
New Look contacted me after the event asking whether I would be interested in answering a few questions about London Fashion Week itself, which I thought would be a great way to answer some questions about LFW this season in general, as well as a few blogging questions. So, here goes!
Was there a key fashion theme running through this year’s LFW?
Forget bodycons and uncomfortably tight dresses, this season was all about floaty, comfortable and wearable fabrics. Whether they were presented in neon or pastel colours, the overall feel of everyone’s collections was ease, comfort, floaty and fresh. My kind of fashion!
Do you have any tips for making the most out of your time at LFW?
Planning ahead is vital if you really want to make the most out of a day at London Fashion Week. It can be very overwhelming at first, and you can quite easily spend a good few hours just people watching, but managing your time means that you get the very most out of the day and are able to relax a little in between rather than frantically dashing around (although in many cases, this is inevitable). Work out a little schedule (and tap it into the notes section into your phone), allowing yourself time to move between venues. Leave a little break or two to visit a lounge (as these really are a lifesaver) and perhaps some lunch, and then try and stick to it as much as you can.
What was your favourite part of the refuel room?
A photo booth is an absolute necessity for any blogger event, so I loved that this was an addition – however for me, the smoothies were probably my favourite part – in addition to the new season New Look clothes rail which I had a sneaky browse through. Max tried a cactus and lime smoothie (yes really) and strangely, really loved it. I stuck to berries.
If you could sit in the front row of with all the celebs, who would you want to sit next to?
The majority of this season’s front row’s had world famous celebrities on it, so I think I’d probably be happy with any of them. Just the allure of being ‘frow’ would be good enough for me. However, if I really had to pick – it would probably be Alexa Chung, Daisy Lowe and Sienna Miller. Oh, and maybe Harry Styles too.
Have you ever made a total fashion faux pas, or can you remember an outfit you wish had never happened?
Strangely, my most ‘faux pa’ outfit would probably be bang on trend now. Well, maybe. Some of it perhaps. Aged 12, I decided, for whatever reason, that a fluffy pink jumper, a knee length faux leather skirt and knee high pink fluffy boots, teamed with animal boppers, was the perfect ensemble for a trip to the pet shop. Oddly, we have photographs marking this hideous outfit choice, so I will never live it down. WHY!
What would you say are your biggest challenges as a blog owner?
Managing my time effectively is probably one of the biggest challenges of all, especially now I’ve started University and have to balance it with work, coursework and exams too. Often, there’s a little bit of pressure as a blog owner to constantly update and keep the content fresh, highlighted when you are not feeling motivated or inspired and therefore you start feeling guilty. I never find blogging is a chore, as I love it and find it therapeutic but there are occasions when I can’t think of anything to write about and feel like I’m missing in action for too long. However, saying that – blogging is an enjoyable challenge, anything faced is that of which I enjoy.
What are the 5 most inspiring blogs you follow?
I follow and read so many blogs it’s difficult to narrow it down to just five. Some of the most inspirational, unique and readable blogs aren’t necessarily the biggest. I love Megan McMinn’s sense of style and creativity, everything is so dreamy, so girly and so very well put together. I love a bit of The Londoner, as it appeals to my idealistic side. I so wish I had her life! Then I love Em Sheldon’s blog, which I have been reading since she started it at the very beginning. Through blogging, I have been lucky enough to meet Em and spend time with her and she’s now a really close friend. I also love Tanya Burr, Zoella and Sprinkle Of Glitter – as it’s inspiring to know how big a blog can become.