PR & MEDIA

Positioning your brand and securing media coverage can seem like a simple task - pop over a quick email to the guys at The Telegraph with news of my new product launch and surely they’ll be interested enough to run a whole feature on it, right? But the reality is that you have to package, pitch and position your brand in a valuable, interesting or ‘newsworthy’ way for journalists to take notice - and even then, you have to capture the right contact, at the right moment, in order to make an impact. Let me take the guesswork out of securing media coverage for your brand, so that you can focus on the important stuff - your incredible business!

GREAT IF:

  • You would like to secure relevant media coverage to raise the profile and awareness of your brand.

  • You want to appeal to potential wholesalers who are keen to see evidence of a buzz around your brand or product.

SimpleCyberLife.com. Freelance marketing and PR for cyber security expert Jonny Pelter and the launch of his new consumer business SimpleCyberLife.com. Target Press: Technology, Lifestyle, Parenting. Secured coverage in: Daily Mail, Candis Magazine, Digital Journal, Tech.co, BBC News, How To Geek, News Anyway, Yorkshire Reporter, Parenting Hub, Express Digest, Education for Everybody, School Days Magazine, Woman & Home, The Guardian.

Our Remedy. Freelance marketing and PR for women’s wellness brand Our Remedy, raising the profile and awareness of the brand. Target Press: Women’s Lifestyle, Wellness, Health. Secured coverage in: Marie Claire Magazine, Love it! Magazine, Latest In Beauty, Yours Magazine, Fashion Insight, The Daily Struggle, Wellbeing Magazine, Daily Mail, Cosmopolitan, Woman & Home, Natural Health, new! magazine, Women’s Fitness, Natural Health.

Naq Cyber. Freelance marketing and PR for the complete cyber security service. Target Press: National Press, Industry Awards. Secured coverage in: The Sun, TechRound BAME 50 under 50, Legal Support Network.

JewelleryBox. Freelance marketing and PR for online jewellery brand, raising the awareness and profile of the brand. Target Press: Women’s Lifestyle & Fashion. Secured coverage in: new! magazine.

GoSend. Freelance marketing and PR for US-based shipping company, raising the awareness and profile of the brand to a UK audience. Target Press: Women’s Lifestyle & Fashion. Secured coverage in: The Sun Online, Daily Express.

“Scarlett is phenomenal. Our company, GoSend, is located in the United States, however our customer base is primarily in the UK. Scarlett has become a fundamental liaison between our company and our customers overseas. From helping us with marketing, PR, and event planning, to social media revamping, influencer relationship facilitating, and so much more. Scarlett does it all. She is smart, creative, hands on, and is always looking for new and innovative ways to build brand awareness and increase customer acquisition.”

— SARAH, GOSEND (2017)

“Taking on a PR person for me, was a real leap of faith. After working with Scarlett for some time now, I have learnt a few things about her. Firstly, Scarlett is incredibly capable. Much more capable than she let’s on. She is insightful and proactive. She knows new angles that the media will be looking for and as a result has managed to get my new business a level of profile I would never have imagined. We have got into many broadsheet newspapers and even appeared on national TV. I cannot thank Scarlett enough for her time and expertise.”

— JONNY PELTER, SIMPLECYBERLIFE.COM (2020)


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