The Instagram algorithm.

Those three little words rattle around the blogosphere constantly and confuse even the most seasoned user of the photo sharing platform. 

Since Instagram launched in 2010, it has changed its newsfeed from a chronological format (where each post displays in time order) in favour of its infamous algorithm, which claims to organise users feeds based on what it thinks will be of interest.

The premise of the algorithm is actually a pretty good idea. A personalised newsfeed of all the photos you’ll probably like most, based on what type of content you tend you engage with, which profiles you spend the longest looking at and commenting on and what’s popular with other users.