Simply Beach

Last summer, I spent what seemed like weeks searching for the perfect bikini. Eventually, I settled on a few plain ones from Next, after becoming frustrated by the lack of variety (or perhaps I was just a little too fussy), but this year, I was delighted to come across Simply Beach before summer gets into full swing.

With a huge variety of gorgeous mix and match swimwear pieces, like this lovely Ted Baker top, any summer shopper is absolutely spoiled for choice. A real mix of designer and affordable, prices start from around £15 per piece and range from plain, to bold, to printed, to neon.

The website itself, which takes a little while getting used too (the navigation on it could be improved, but the designs available are more than worth it) features a variety of styles, as mentioned above, but the reason I love is so much – is because rather than using models with ‘perfect’ figures, they do feature a number of ‘normal’ girls on there too. I personally prefer seeing what it would look like on someone who isn’t 6ft and a size 6, because my body shape is completely different – and so to see such pictures gives an unrealistic view in some respect.

simply beach

1 – You really can’t go wrong with a plain white bikini, as it looks great with a tan and flatters all shapes and sizes. This Simply Beach number is simple, but really pretty and feminine at the same time.

2 – With ruffle detailing and a gorgeous aqua blue colour, this bikini is perfect for sunbathing by the beach, or lazing with a book by the pool. Oh, I can imagine it already!

3 – Again, another simple but beautiful bikini – with tie die stripe detailing and a halter neck. Girly, yet sporty at the same time.

simply beach 1

I was kindly sent a gorgeous printed bikini from Simply Beach, which I can’t wait to wear on my holidays this summer. With leopards, chains and flowers among the patterns printed, it’s a bold, statement two piece set, but it looks lovely on and is super flattering as it draws the attention away from problem areas, to the print of the material!

Make sure you visit the Simply Beach website for more styles and information (here).